Starter
$59/mo
0 – 500 monthly visitors
Perfect for new businesses just getting online and finding your first customers.
- Custom hand-coded website
- Built-in SEO & accessibility
- Secure hosting & SSL certificate
- Monthly analytics report
- Email support
30% Retainer to Start
Pay As You Grow
A 30% retainer gets you started. After launch, pay a simple monthly fee based on your actual website traffic. Built specifically for small businesses in the Central Valley that need a professional site without draining their capital.
Traffic-based billing
30% retainer to start
Downgrades automatic
How It Works
Simple. Fair. Transparent.
Traditional agencies demand 100% upfront and disappear. We ask for a modest 30% retainer to begin your build — then we earn the rest month by month as your traffic grows.
1
30% Retainer
Based on your project's estimated total cost. For most small business sites, that's roughly $500–$700 to get started — not $5,000.
2
We Build & Launch
Custom hand-coded website, tailored to your brand. We install privacy-friendly analytics before go-live.
3
Pay As You Grow
After launch, your monthly bill matches your traffic tier. More visitors = more revenue for you. If traffic drops, your bill drops too.
Pricing PlansMost Popular
Choose the Plan That Fits Your Business
Every tier includes your custom website, hosting, maintenance, and support. You simply pay more as your traffic grows — never before.
Growing
$119/mo
501 – 2,500 monthly visitors
For businesses already getting traffic and building momentum.
- Everything in Scout
- Priority email support
- Quarterly performance review
- Minor content updates included
- Social media integration
Established
$219/mo
2,501 – 7,500 monthly visitors
For businesses with a steady flow of visitors ready to scale up.
- Everything in Forager
- Advanced SEO optimizations
- A/B testing setup
- Monthly strategy call
- Conversion tracking
Enterprise
Custom
7,500+ monthly visitors
Expanding reach across multiple locations or markets at scale.
- Everything in Keeper
- Dedicated support
- Custom integrations
- Multi-location setup
- SLA guarantee
Why This Model Works
We Win When You Win
Aligned Incentives
Traditional agencies get paid whether your site performs or not. Our revenue grows only when your traffic grows — so we are motivated to build you a site that actually attracts customers.
Cash-Flow Friendly
Small businesses can't drop $5,000 on a website before they know if it will work. Our 30% retainer model lets you invest capital where it matters: inventory, staff, and marketing.
No Long-Term Traps
No 12-month contracts with penalties. If your traffic drops (seasonal business, slow month), your bill drops too. Stay because it works, not because you're stuck.
Predictable Scaling
Know exactly what you'll pay at every stage of growth. No surprise invoices for "extra revisions" or "server overages." What you see is what you pay.
FAQ
Questions Small Business Owners Ask
How does 'pay-as-you-grow' actually work?
We install privacy-friendly analytics on your site to measure monthly unique visitors. At the end of each month, we check your traffic and bill you for the tier you reached. If your traffic drops, your bill drops too — no penalties, no surprises.
How much is the 30% retainer?
It depends on your project's scope, but most small business sites fall in the $1,700–$2,300 range — meaning your retainer is roughly $500–$700. That's 70% less cash upfront than traditional agencies require. The retainer secures your spot and covers initial design and architecture.
What if I go over my visitor limit?
You automatically move to the next tier for that month. There are no overage fees or surprise charges. If you consistently outgrow a tier, we'll reach out to discuss the best plan for your growth.
What happens if my traffic drops?
Your bill automatically adjusts downward the following month. We believe you should pay for results, not promises. Seasonal businesses especially love this flexibility.
What's included in the monthly price?
Everything: custom design, hosting, maintenance, security updates, SSL, backups, and support. No hidden fees. No separate hosting bill. No 'webmaster' retainers.
Can I switch plans?
You don't need to — switching happens automatically based on your traffic. But if you ever want to pause, downgrade, or discuss a custom arrangement, just reach out. We're local and easy to talk to.
Ready to Grow?
Let's Build Something That Scales With You
Get started on your custom site with just a 30% retainer. Spots are limited to 3 local businesses.
Get Your Free Quote →