The first screen should say what you do.
A slogan does not help someone hiring a plumber or a bakery. The first thing they see should name the work in plain words.
The first screen is the part of your homepage you see before you scroll.
If that space only shows a slogan, a pretty photo, or a vague line like "quality you can trust," a busy customer still doesn't know what you do.
Say the work in plain words
Lead with the job. "Clovis kitchen remodeling." "Emergency plumber in Fresno." "Same-day appliance repair." Those lines beat a clever phrase every time.
You can still sound like yourself. Just put the useful words first.
Match what people typed into search
Someone who searched "fence repair near me" is checking if they landed in the right place. Your first screen should answer that in one look.
Name the towns you serve if that helps. Name the service. Leave the poetry for later on the page.
Test it the hard way
Show the top of your homepage to someone who doesn't know your business. Ask what you do. Give them three seconds.
If they guess wrong, rewrite the first screen. Then check it on a phone, because that is how most people will see it.
If you want a homepage that says the work up front, talk with Hexacomb. You run the business. We take care of your website.