Tell them who shows up, you or a crew.
People want to know who walks up their driveway. Say on the site whether you show up yourself or a crew does.
They booked you. Then someone they have never met walks up the driveway.
That can be fine. A lot of shops send a crew. The problem is when the site never said so. People feel blindsided, and trust drops before the tools come out of the van.
Say who arrives
On the service page and the booking page, write it in one line. You show up yourself. Or a trained tech from your crew shows up. Or the first visit is you, and the install is a crew.
Keep the words plain. Skip titles nobody outside your trade uses.
Put a name and a face when you can
If you're the one who shows up most days, say that. If your lead tech handles most service calls, name them and show a real photo. People hire people. A blank "our team" block doesn't calm nerves the way a real name does.
Match the phone script
If your office says "Mike will be there between 9 and 11," the site should not sound like a big anonymous crew. If you do send a crew of three for bigger jobs, say when that happens so it's not a surprise.
Customers sleep better when they know who is coming through the door.
If you want a site that sets those expectations before the visit, talk with Hexacomb. You run the business. We take care of your website.