Tell them how you'll keep them posted during the job.

The quote is signed. The first day goes fine. Then it's day three, the kitchen is torn apart, and the customer is at work wondering what's going on in their house.

Nobody called. Nobody texted. They're not upset yet, but they're starting to be.

Most of that worry is about not knowing. You can answer a lot of it on your website, before the job even starts.

Say how you'll check in

Pick the way you actually stay in touch and say it on your site. Keep each line to one thing you do:

• "We text you at the end of each work day."
• "You get a photo of the work before we leave."
• "Your project lead's cell number is on your quote."

Only write what you'll really keep doing on a busy week. If you can't keep it up when you're slammed, leave it off.

Say who they talk to

On a job that runs more than a day, people want one name. Is it you? Is it a lead on your crew? Say it plainly on your service pages or your "How it works" section.

If it changes from job to job, say how they'll find out. "Your quote names the person to call" is enough.

Say what happens when plans change

Jobs change. A part is late. You open a wall and find something you didn't expect. The rain shows up.

Tell people ahead of time how you'll handle it:

• Say you'll call before doing any work that costs more than the quote
• Say how fast you'll let them know about a delay
• Say whether changes get put in writing, like a text or an email they can keep

You don't need a policy page. A short paragraph near your quote form does the job.

Put it where they're deciding

This isn't only for people who already hired you. Someone comparing three quotes is also wondering what it will be like to have you in their house for a week. If your site says how you keep them posted, you've answered a question the other two might not have.

If you want a site that tells people what working with you is really like, talk with Hexacomb. You run the business. We take care of your website.