Say which brands you work on.
"All major brands" doesn't tell anyone if you'll fix theirs. Name the brands you work on, and the ones you don't, right on the service page.
The dryer stopped heating. Or the AC is blowing warm air. The first thing most people do is walk over and look at the label. Whirlpool. Carrier. Bosch. Then they pull out a phone and look for someone who works on that one.
If your site only says "we repair all major brands," they still don't know. Every shop says that. It reads like filler, and it doesn't answer the question they actually have. Will you work on mine?
Why the label matters to them
People who own a certain brand have often heard that not every tech will touch it. Some brands need special parts. Some need training or tools a smaller shop might not carry. So they look for proof before they call.
They also search that way. "Trane furnace repair Fresno." "LG washer repair Clovis." If the brand name never shows up on your site, you're harder to find for the exact job you'd be happy to take.
Name the brands you actually work on
You don't need every brand ever made. List the ones you see most and know well. A short line on each service page is enough.
"We work on Carrier, Trane, Lennox, Goodman, and Rheem."
That one sentence does more than "all major brands" ever will. It's specific, and a customer can match it to the sticker on their unit in two seconds.
Say the ones you don't
This part is just as useful. If you don't work on a certain brand, or you don't touch high-end built-ins, or you skip anything older than a certain age, say so.
"We don't service Sub-Zero or Viking." "We don't work on units older than 20 years."
It saves you a wasted trip. It saves them a wasted call. And it makes the rest of your list easier to believe.
Mention parts and authorized service, if it's true
If you're an authorized service provider for a brand, say that and name it. If you keep common parts for certain brands on the truck, say that too. Those are real reasons to pick you.
If you're not authorized, don't hint that you are. A plain list of what you work on is fine on its own.
Put it where they look
Put the list on each service page, near the top, not buried on an About page. If you do both AC and furnaces, a short list on each page is fine, even if they overlap.
Then make sure your Google listing and your quotes match. If the site says you work on a brand and the person on the phone says you don't, that's a lost job and a bad first impression.
Check your own site today
Open your site on your phone. Pick your most common job. Can a stranger tell, in ten seconds, whether you'll work on their brand?
If not, add one sentence with real names. That's the fix.
If you want a site that answers the small questions before they become phone calls, and stays current when what you service changes, talk with Hexacomb. You run the business. We take care of your website.