Say whether the quote includes parts, or only labor.
A quote that looks cheap until parts show up later breaks trust. Say on your site and in the quote if the number is labor-only or parts-included before they book.
A written quote can look like a bargain until the parts line shows up later. That gap is where trust breaks.
If the number you send is labor only, say that on the quote and on your site. If parts are in the number, say that too. People should know which kind of quote they are looking at before they book.
Put the rule next to the quote request
Put one plain line near your estimate or quote request. Something like "Quotes are labor only. Parts are listed separately." Or "Quotes include parts and labor unless we say otherwise." Keep the same wording on the form, in the email, and on the PDF.
When someone compares you to another shop, they often only see the first number. If yours is labor only and theirs includes parts, you look expensive after the job starts even when you were clear on the phone. Write it where they can re-read it.
Say how you handle common parts
On your services or pricing page, say how you handle common parts. Filters, blades, fittings, and materials don't need a full price list. They need a clear rule so the quote is not a surprise.
When you can't price parts until you look
If you don't know the parts until you open the unit, say that too. "Labor quote first. Parts priced after we see the job." That is honest. It beats a low number that grows after they already cleared their day for you.
If you want a site that states parts vs labor the same way you do in the quote, talk with Hexacomb. You run the business. We take care of your website.