Say if you're insured.
People are letting you onto their property. One plain line about your insurance answers the worry they won't always say out loud.
Someone is about to let you into their house. Or onto their roof, or under their sink, or into the back of their shop. Somewhere in their head is a question: what happens if something goes wrong?
A ladder scrapes the siding. A pipe lets go. Someone on your crew gets hurt in their yard. Most people won't ask you about it on the phone. They'll just pick the business that looks safer.
Say it where they're deciding
If you carry insurance, put it on the site. Not buried on a policy page. Near the top of the home page, on your service pages, and next to the quote form.
One line is enough: "Fully insured." If you're also licensed, say that too. If you carry more than general liability, like workers' comp for your crew, say that as well. Plain words beat a row of badges nobody can read.
Offer the proof
Saying it is good. Showing you'll back it up is better.
- Say they can ask for a copy of your certificate of insurance before the job
- Say how to ask, like a text, a call, or a note on the quote form
- If you work with property managers or businesses, say you can name them on a certificate when they need it
You don't need to post the policy itself. You just need them to know you won't get weird when they ask.
Keep it true
Only say what you actually carry, and keep it current. If a policy lapses or changes, the site changes the same week. An old claim on your website is worse than no claim at all.
If you're not sure what your coverage includes, ask your agent before you write the line. They can tell you what's fair to say.
It's one line
The big company down the road says it on every truck. You can say it on your site in ten seconds. It won't win the job on its own, but leaving it off can quietly lose one.
If you want a site that answers the questions people are too polite to ask, talk with Hexacomb. You run the business. We take care of your website.