Say if you work on homes, businesses, or both.

A restaurant owner's walk-in cooler quits on a Friday afternoon. She searches, finds your site, and sees a photo of a nice kitchen in a nice house. Now she's not sure. Do you take commercial work, or only homes?

Most people won't call to find out. They'll go back to the search results and pick the shop that says it plainly.

The same thing happens the other way. A homeowner lands on a site full of words like "facilities" and "property management" and figures you're too big for one leaky faucet.

One line clears it up

Near the top of your home page, say who you work for.

"We work on homes and small businesses across Fresno and Clovis."

"Residential only. We don't take commercial jobs."

"Commercial and restaurant work. We don't do houses."

Any of those is fine. What matters is that a stranger can tell in a few seconds whether they're the kind of customer you want.

If you do both, give each one a page

Homeowners and business owners ask different questions. A homeowner wants to know if someone needs to be home and how long it takes. A business owner wants to know if you can come before they open or after they close, and whether you can work around customers.

So split it up. One page for home work, one page for commercial work. Each one names the jobs, the area you cover, and how to reach you. They can overlap. That's fine.

It also helps with search. People type "commercial plumber Fresno" or "restaurant hood cleaning Clovis." If the word "commercial" never shows up on your site, you're harder to find for that work.

Say what's different about business jobs

If commercial work comes with its own rules, put them on the page. Things like:

• Whether you can work early mornings, nights, or weekends so they don't have to close
• Whether you can send a certificate of insurance if their landlord asks for one
• Whether you bill the business, or a property manager, or need payment on the spot
• Whether you take ongoing maintenance, or only one-off repairs

Only list what's true for you. If you don't do after-hours commercial calls, say that too. It saves everyone a phone call.

Match the photos to the work

If you do a lot of storefronts and offices, show some. If all your photos are kitchens and backyards, a business owner will assume that's all you do. Real job photos beat stock every time, even if they're taken on your phone.

Check your own site today

Open your home page on your phone. Pretend you own a small shop down the street. Can you tell, without scrolling, whether this company takes your kind of job?

If not, add the line. Then add the page.

If you want a site that tells the right customers they're in the right place, and stays current when your work changes, talk with Hexacomb. You run the business. We take care of your website.