Say if you take walk-ins, or you need an appointment.
People show up ready to go, or they book and still find a walk-in line. Put the rule next to your hours so they know before they leave the house.
Someone pulls up to your shop. They walk in ready to get help. Your door is locked, or your front desk says you only take appointments. They leave. Or they book online, drive over, and find a line of walk-ins who got there first. Either way, they feel like they wasted a trip.
Say the rule on the site
Say it on the site. Walk-ins welcome. Appointments only. Or walk-ins when we have an open slot, otherwise book ahead.
Put that line near your hours and near the Call or Book button. People look there before they leave the house.
If you take walk-ins some days and not others, write the rule. Saturdays are walk-in. Weekdays need a booking. That is clearer than making them guess.
If they need to book, say how
If they need to book, say how. Phone. Online calendar. Text. Form. Link the tool you already use. Don't hide it three taps deep.
Check the mobile page. The walk-in or appointment line should sit where a thumb can see it with your hours.
If you want a site that answers walk-in vs appointment before someone shows up mad, talk with Hexacomb. You run the business. We take care of your website.