Say how you treat their home while you work.
People are letting a stranger into their house. A few plain lines about floors, pets, and cleanup make that easier to say yes to.
Hiring you means letting a stranger walk through their house. Past the couch, down the hall, into the kitchen where the kids eat breakfast.
Most people have a story about the last person who did that. Muddy boots on the carpet. A drill left on the counter. Drywall dust in the next room for a week.
They're thinking about that story when they land on your site. If you don't say how you work inside a home, they fill in the blank with the worst version.
Say what you do before you start
This is the part people can picture. Write down the things you already do at the door and in the room:
- Shoe covers, or boots off at the door
- Drop cloths or plastic over floors and furniture
- Moving furniture, and moving it back
- Asking where to park so you don't block anyone in
Only list what you really do on every job. If it's only some jobs, say which ones.
Say how you handle pets and kids
A lot of calls start with "I have two dogs." Answer it before they ask.
Something like "Let us know about pets when you book. We keep doors closed and won't let them out." Or "Kids home? No problem. We'll keep tools picked up and off the floor."
One sentence is enough. It tells them you've done this before.
Say what the room looks like when you leave
This is the one people remember. Be specific:
"We sweep and vacuum the work area before we go."
"Old parts and packaging leave with us."
"If it's a multi-day job, we pick up at the end of each day."
If there's anything you don't clean, like fine dust in other rooms during a big remodel, say that too. Better they hear it from your site than find it on their bookshelf.
Put it where they'll see it
Don't bury it on a page nobody opens. A short block on each service page works. So does a line near the quote button: "We wear shoe covers, protect your floors, and clean up before we leave."
If you have a real photo of your crew with drop cloths down, use it. Your own photo beats any stock picture.
Check your own site today
Open your site on your phone. Pretend you're a stranger with new floors and a nervous dog. Can you tell how this crew will treat your house?
If not, add three lines. What you do at the door, what you do in the room, and what it looks like when you leave.
If you want a site that answers the questions people are too polite to ask, talk with Hexacomb. You run the business. We take care of your website.