Say how long you've been doing this.
If you've been at it for years, say so on your site. If you're new, say that too, plus where you learned the work. People want to know who they're hiring.
Someone finds three businesses that do the job they need. The sites look about the same. One says "Doing this in Fresno since 2009." The other two say nothing.
That one line doesn't prove you're good. But it tells them you've been around, you're still here, and you're not new to this kind of job. That's often enough to get the call.
Use the year, not the count
"Fifteen years of experience" goes stale. Nobody remembers to update it, and next year it's wrong.
"Since 2009" stays true. Put the year you started and let people do the math.
Say what the years were spent on
A number on its own is thin. Add one plain sentence about what you did with that time:
- "Painting homes in Clovis and Fresno since 2011."
- "I worked for another plumbing company for eight years before starting my own in 2020."
- "Family-run since 1998. My dad started it. I run it now."
That last kind of line does a lot. It tells people who they'll actually be dealing with.
If you're new, say that too
Being new isn't something to hide. Hiding it is what looks bad.
If you opened last year, say so. Then say where you learned the work: who you worked for, how long, what kind of jobs. "New business, not new to the trade" is honest, and plenty of people like hiring someone who's hungry for the work.
Just don't stretch it. If you count your apprentice years, say they were apprentice years.
Where to put it
- The first screen of your home page. One short line under what you do and where.
- Your About page. The longer version: when you started, how, and who runs it now.
- Your Google Business Profile. It has an opening date field. Make it match your website.
- Your footer. "Serving Fresno since 2009" next to your phone number is easy to add.
If your site, your Google listing, and your truck all say different years, people notice. Pick the real one and use it everywhere.
Keep it short
You don't need a timeline or a history page. One honest line on the home page and a few sentences on the About page is enough.
If your site doesn't say how long you've been at it, or says it in a way that's gone stale, talk with Hexacomb. You run the business. We take care of your website.