Put your license number where they can check it.

Before someone lets you into their house or up on their roof, they want to know one thing. Are you licensed? Plenty of owners say yes on the phone and never put the number on the site.

A number beats a word. "Licensed and insured" is on every site. Anyone can type it. A license number is something a customer can look up.

Put the number where they will see it

Put your license number in the footer of every page. Put it on your About page and next to your quote form too. Use plain text so people can copy it. A photo of your truck door with the number on it doesn't count.

If you hold more than one license, list each one with what it covers. "C-10 Electrical" means something to the customer who is checking.

Tell them where to check it

In California, anyone can look up a contractor license on the Contractors State License Board site. Link to it. One line is enough: "Check our license on the CSLB site."

Other trades have their own state boards with lookups too. Pest control, barbering and cosmetology, and auto repair all have one. If yours does, point to it.

That link tells people you're fine with being checked. It also saves the careful customer a search.

Keep it current

When your license renews or changes, update the site that week. An expired number on the page is worse than no number at all.

The same goes for insurance. If the site says you're insured, be ready to send the certificate when someone asks.

If you want your license number on every page, and a site that gets updated when it renews, talk with Hexacomb. You run the business. We take care of your website.