If you charge a trip fee, say it on the site.
A surprise trip fee on the phone feels like a trick. Put the fee on your site before they call, with dollars or "starts at," and when it applies.
They ask for a quote. You say there is a trip fee. The line goes quiet.
You didn't invent the fee to be difficult. Gas, drive time, and a blocked calendar are real costs. But if the site never mentioned it, they hear a surprise. Surprises make people hang up and call the next shop.
Write the fee where they look before they dial
Put it on the service page and near the quote form. One plain line is enough.
"Trip fee: $75 inside Fresno and Clovis." Or "Service call starts at $89. Applied to the job if you book." Or "No trip fee within 15 miles of our shop. Outside that, ask when you call."
Dollars beat vague words like "reasonable" or "standard." If the amount changes by distance or time of day, say that too. After hours. Outside your usual towns. Second visit for the same issue. Write the edges the way you would on the phone.
Match the office and the page
If your dispatcher says one number and the site says nothing, you look careless. If Instagram mentions a free diagnostic and the contact page is silent, night searchers trust neither.
Pick one rule. Put it on the site. Tell the phone the same rule. Update both the same week you change the fee.
Don't bury it in a long FAQ
People skim. They tap Call or Request a quote. They don't hunt paragraph six of a policy page.
A short note above the form works. A line under the main service headline works. A note next to the phone number in the header works if space is tight. Hide it and you still get the awkward call.
Honesty keeps the right jobs
Some callers will leave when they see the fee. That is fine. The ones who stay already know how you bill the drive. You spend less time explaining and less time arguing at the door.
If you want a site that states the trip fee the same way you do on the phone, talk with Hexacomb. You run the business. We take care of your website.