Give a ballpark price for your most common jobs.

The kitchen sink is backed up. Before anyone picks up the phone, they're wondering one thing. Is this a hundred-dollar problem or a thousand-dollar problem?

If your site says "call for pricing" and nothing else, a lot of people won't call. They're worried about getting stuck on the phone, or getting a number that scares them, and having to say no to a stranger. So they keep looking for a site that gives them some idea.

You don't have to post a price list. You just need a ballpark.

Pick the jobs you do every week

Think about the three to five jobs you do over and over. The ones you could almost price in your sleep. For a plumber that might be drain clears, faucet swaps, and water heater installs. For a cleaner it might be a standard house clean and a move-out clean.

Those are the jobs people search for, and the ones where a range actually helps.

Write it as a range, in plain words

One line per job is enough. Something like:

"Most kitchen drain clears run $X to $Y."

"A standard water heater swap usually lands between $X and $Y, installed."

Put your real numbers in. Keep the range honest. If it's too wide, it doesn't help. If it's too narrow, you'll end up arguing about it on the job.

Say what pushes it higher

This is the part that keeps you out of trouble. Right under the range, list the few things that change the price:

• Hard-to-reach spots, like crawl spaces or second floors
• Old or damaged parts that need replacing too
• After-hours or weekend calls
• Permits, if the job needs one

Only list what's true for your work. Then end with something like "We'll give you an exact price before we start." That one sentence tells people the range isn't a trick.

It weeds out the wrong calls, too

A ballpark won't scare off good customers. It helps them decide faster. And the people who were only ever going to pay half your price? They move on without tying up your phone for twenty minutes.

The calls you do get are from people who already know roughly what it costs and still want you.

Keep it current

Prices change. Parts go up. If your site still shows last year's range, you'll be explaining the difference on every call. Put a reminder on your calendar to check your ranges a couple of times a year.

Check your own site today

Open your site on your phone. Pick your most common job. Can a stranger get a rough idea of what it costs before they call?

If not, add one line with a real range. That's the fix.

If you want a site that answers the cost question up front, and gets updated when your prices change, talk with Hexacomb. You run the business. We take care of your website.